Tick-tock-tick-tock. Thanksgiving is approaching fast… and so is Black Friday. Have you prepared for both? If not, then first, you should check out the 6 Best Thanksgiving Budget Tips To Help You Save Money.
Next, in case you missed it, I also recommend you print out The Ultimate Shopping Guide For Black Friday 2015 immediately before it’s too late!
After you’ve enjoyed your Thanksgiving feast with family and friends, it’s time for you to be ready for what comes next, Black Friday.
You should be aware that 55 percent of consumers are “working their holiday plans around their shopping plans,” according to the latest research from Ebates. Which means, you’ve got plenty of competition.
It’s no secret that major retailers like Wal-Mart, Best Buy, and Target are going to be busy because lots of folks are after the best deals out there. But keep this in mind, spotting a bargain is not as easy as you think.
Sure, retailers do promote their biggest Black Friday sale ever. However, experts at Nerdwallet suggest that “the best way to judge the value of a deal is to have an idea of what that product was selling for before Black Friday.” Which means, those big “savings” shoppers are expecting may or may not exist.
Well, I always look for deals that give the best value for the dollar. I’m sure you do, too. Now, let me share a tip with you, shopping on Black Friday doesn’t fully guarantee that you’re getting huge savings.
Why? Because you may save more money if you shop before or even after Black Friday, depending on which item you’re aiming for.
But how do you know? Don’t take it from me. Trust the data. I found out that software company Adobe utilizes its Adobe Marketing Cloud to churn out stats and make predictions regarding the year’s holiday shopping season.
Adobe claims that it’s been accurate within two percent so far each year. For 2015, Adobe took a close look at 55 million products from more than 4,000 retailers that go all the way from 2008 and released a detailed report.
Now, check out this quick video I found by Komando.com.
Here are your key takeaways:
- Shop for toys the Saturday before Thanksgiving
- Shop for electronics the Monday before Thanksgiving
- Shop for jewelry on Thanksgiving Day
- Shop for apparel at the last-minute, preferably on December 23
Also, I stumbled upon this fantastic infographic by Google that can give you an idea of how much foot traffic major stores are going to get on Black Friday and which days are the busiest.
In a nutshell, here’s what you should do:
- Don’t go out on Black Friday in the afternoon. Foot traffic is heaviest in stores between 2 p.m. to 4 p.m. So it’s better if you go out first thing in the morning or later in the evening.
- Don’t go to electronics and mobile retailers to avoid the large crowds. These stores are swamped with so many customers on Black Friday.
- Check if the item or product you’re looking for is available in-store before heading out. The last thing you want is to be stuck in traffic for hours, only to find out the item you want is no longer there.
Now, if you decide to shop online, here are several tips for you.
Early bird deals.
Go online first. Expect to find all-week deals before Black Friday, as well as hourly bargains on the day itself.
Use your mobile.
Lurking on Instagram is fun but it’s even more enjoyable when you use your smartphone or tablet to shop. About 60 percent of purchases are expected to originate from mobile this year.
Retailers will target its potential shoppers in various social media platforms. So be on the lookout for enticing offers on Facebook and Twitter. Also, don’t forget to sign up for e-mail alerts for the latest updates.
Make an account.
Do you have everything you need ready before the holiday shopping season begins? If not, you should have all your information and payment details prepared in advance. This way, you’ll save a lot of time and effort.
Now, you’ve got two choices: it’s either you (1) choose to go out and join the hordes of eager shoppers looking for bargains or (2) play it safe and shop online. Whatever your decision is, each choice has its pros and cons. Pick wisely!
I’d love to hear from you. Where do you plan to shop, online or in-stores? Why? What items are you planning to buy? Do you have a tip you’d like to share? Let me know in the comments section below.
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