I often hear from a lot of people about how they are put off by the whole experience of buying a mattress. It’s sad but not surprising to see why. Many folks have to sift through different brand names at various retailers.
Most customers get sticker shocked when they see the absurd amount of money that they have to shell out in buying a new gel memory foam mattress. Also, all the hype and jargon shoppers hear from salespeople isn’t helping either.
Now why are mattresses so expensive anyway? Well, the simple answer is that these retailers have insane markups to cover their overhead costs. For example, the real price of one mattress can be as cheap as $300. But then the retailer would sell it for $3,000! Crazy, right?
So now you might be asking, “Why is this being tolerated?” As you know, the mattress industry is dominated by just a handful of big players and these firms account for nearly 60 percent of the entire industry’s income.
This implies that if the top retailers stick to their unreasonable margins, average Joes like you and me have no choice but to play by their rules. But what can you do so you won’t have to pay more than you should?
It’s simple: Find mattress companies that sell directly to consumers! You’ll be pleased to know that many retailers are now taking their businesses online. They’re doing this to reduce the cost of selling mattresses and giving real value to everyone.
Here’s what you can do to avoid getting bamboozled by these money-grubbing companies:
1. An excellent mattress is a worthwhile investment. But that doesn’t mean you should pay through the nose just because you want a bed that can help you sleep better. Many customers get swept away by brand names because they believe in the idea of “you get what you pay for,” which is not true in all cases.
2. Always compare. Now, why would you pay for any item that costs more when you can find an alternative that is just as good if not better than those popular brands? If you comparison shop, you’ll notice the huge difference in prices. The big named mattresses can cost you thousands of dollars.
3. Educate yourself. Many people lack knowledge when it comes to buying mattresses. It’s understandable since customers would only buy a new mattress every six to seven years. Also, each person has a unique sleep requirement. Which means that your preference regarding comfort level may not be the same as the next person. So don’t be fooled by those “one-size-fits-all” mattresses.
4. Don’t buy used beds just to save a few bucks. I see lots of people selling used mattresses, especially in Craigslist. Now, remember this: Mattresses should be on your “never buy used” list. Mattresses are personal items that should be used by only you. It’s the same as not letting anyone else use your toothbrush or bath towel. Besides, that’s just plain gross!
5. Look for verified customer reviews. The best way for you to determine if any product is worth the money or not is by checking out trusted customer reviews. I suggest you read reviews from third parties like Yotpo or Shopper Approved. So you’ll know for sure if you’re getting the best value for the dollar.
6. Know what’s essential to you. My friend once told me that I should always buy a good pair of shoes and a good mattress. Why? Because if I’m not in one, I’m on the other. The most important factor that you must consider in both items is how comfortable you feel. It’s the only thing that matters anyway.
Whatever features your mattress has or what brand name it carries, when you’re fast asleep, those things won’t matter anymore. So be practical and shop smart!
Are you in the market for a new mattress? If so, how much are you willing to spend? What’s your experience when shopping for a new mattress? Sound off in the comment section below.
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